A Swiss man who headed a euthanasia firm has died while climbing Mount Fuji, according to reports. The man lost consciousness during the ascent, though accounts differ on whether he collapsed or simply lost consciousness.
This is reported as the second fatality on Mount Fuji in one week, while another source says it is the second in the 2026 climbing season.
The incident is described by one source as the second fatality on the mountain in a single week. Another source, however, reports it as the second life lost in the 2026 climbing season — a discrepancy that remains unresolved.
In a separate incident, a 99-year-old woman was rescued while attempting to climb Mount Fuji.