Eurostat stated that daily tobacco use across the EU showed a slight decline in 2025. {source_ref:23}

As of 2025, 16.5% of the population aged 16 or older in the EU consumes tobacco and related products, including e-cigarettes, nicotine pouches, and heated tobacco products, daily. {source_ref:1}

16.5% percentage

EU daily tobacco consumption rate in 2025

In 2022, the daily tobacco consumption rate in the EU was 17.5%. {source_ref:2}

Demographics and regional variations

In the EU, 20.8% of men used tobacco products daily in 2025, compared to 12.6% of women. {source_ref:3,4}

In 2022, the daily tobacco consumption rate in the EU was 22.2% for men and 13.1% for women. {source_ref:5,6}

The highest share of daily tobacco users in the EU was recorded among people aged 35 to 49 at 21.3%. {source_ref:7}

Among women in the EU, the highest daily tobacco consumption rate was recorded in Serbia at 22.1%. {source_ref:20}

Eurostat reported that Bulgaria recorded the highest daily consumption rate in the EU at 26.3%, while the Netherlands had the lowest rate at 9.9%. {source_ref:8,9}

Trends and shifts in usage

Daily tobacco consumption decreased in 17 EU countries between 2022 and 2025. {source_ref:17}

The largest decrease in daily tobacco use in the EU was observed in Spain and Luxembourg, both at 2.1 percentage points. {source_ref:18}

Croatia and Lithuania recorded the highest increase in daily tobacco use, at 2.7 percentage points. {source_ref:19}

In the EU, 77.5% of participants reported that they do not use tobacco products or have not used them in the last 12 months. {source_ref:16}

Data regarding Turkey

In Turkey, the daily tobacco and related product consumption rate was 29.6% in 2025, up from 28.2% in 2022. {source_ref:10,11}

Daily tobacco consumption among men in Turkey was 43.6% in 2025, while the rate for women was 15.8%. {source_ref:12,14}

In 2022, the daily tobacco consumption rate among men in Turkey was 42.5% and among women was 14.2%. {source_ref:13,15}

In Turkey, the daily tobacco consumption rate for men was 22.8 percentage points above the EU average, and the rate for women was 3.2 percentage points above the EU average. {source_ref:21,22}