Disney and TikTok content partnership
The developments in this story so far, most recent first.
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Milestone
Disney and TikTok strike short-form video-sharing deal
No separate article for this desk or language yet.
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· date approximate Background
A $1 billion deal between Disney and OpenAI was cancelled due to the shutdown of Sora.
In March, a $1 billion deal between Disney and OpenAI was cancelled. The partnership had been designed to allow OpenAI's Sora video generator to train on and replicate protected Disney intellectual property. In exchange, Sora-produced videos were to be hosted on Disney Plus.
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· date approximate Background
Disney launched its Verts short-form video platform in the US.
In March, Disney launched its Verts short-form video platform within the Disney+ app in the United States. The Verts section was designed to allow users to swipe through scenes from Disney+ productions, which included options to add titles to watchlists or begin watching full programs directly.
The platform was implemented as a dedicated tab within Disney+ to target younger audiences who typically consume vertical video on mobile devices.