Disney streaming business model evolution
The developments in this story so far, most recent first.
-
Development
Disney exploring ad-supported free tier for Disney Plus
-
· date approximate Background
Adam Smith mentioned the possibility of a free streaming tier during a company town hall.
During a company town hall in July, Disney's chief product and technology officer Adam Smith brought up the possibility of a free streaming tier, according to a Business Insider report.
In connection with these discussions, Disney CEO Josh D'Amaro confirmed that the company is exploring a free, ad-supported streaming product. This move is intended to expand Disney's reach to more price-sensitive customer segments and could help drive top of funnel Disney+ subscriber growth, though it was noted that there was nothing specific to announce at that time.