Food industry phase-out of artificial food dyes
The developments in this story so far, most recent first.
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Milestone
Kellogg to remove artificial dyes from all cereals by end of 2024
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· date approximate Background
A demonstration outside Kellogg's headquarters delivered petitions with 400,000 signatures demanding removal of artificial dyes and BHT.
In 2024, dozens of people staged a demonstration outside the headquarters of the food company WK Kellogg Co. During this protest, petitions signed by 400,000 people were delivered to demand the removal of BHT, an artificial preservative, and artificial dyes from the company's products.
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· date approximate Background
Walmart committed to remove artificial colors from its store brands by January 2027.
As part of a broader shift in the food industry, Walmart has committed to removing artificial colors from its store brands. This transition is scheduled to be completed by January 2027.
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· date approximate Background
Target announced it would cease selling cereals containing artificial colors by the end of May 2024.
Earlier in 2024, the retailer Target announced its intention to cease selling cereals that contain artificial colors by the end of May.
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· date approximate Background
Kellogg committed to removing synthetic dyes from its products by the end of 2027.
In August 2023, WK Kellogg Co entered into an agreement with Texas Attorney General Ken Paxton to permanently remove toxic dyes from its cereals by the end of 2027.
This commitment follows a broader effort by the company to eliminate artificial colors from all its cereals by the end of 2024.