Fox Corp's 2026 World Cup advertising and streaming strategy
The developments in this story so far, most recent first.
-
· date approximate Milestone
Fox advertising, streaming service Tubi get boost from World Cup
No separate article for this desk or language yet.
-
· date approximate Background
Fox launched Fox One, its subscription streaming service, nearly a year before the 2026 World Cup.
Fox Corp recently entered the subscription streaming market, having not participated in this segment until last year. This move followed a period where the company focused on building Tubi, an ad-supported streaming service without subscription fees.
The new service, Fox One, includes all of Fox's content and is priced at $19.99 per month. It is also available as part of a bundle with Disney's ESPN direct-to-consumer streaming platform.
-
· date approximate Background
Fox acquired the U.S. broadcasting rights for the 2026 FIFA World Cup via a private, no-bid extension for $485 million.
In May 2023, Fox Corp acquired the United States broadcasting rights for the 2026 FIFA World Cup. The deal was reportedly finalized through a private, no-bid extension valued at $485 million.
-
· date approximate Background
FIFA moved the 2022 World Cup to November–December, clashing with the NFL season and prompting Fox to secure long-term rights for future tournaments.
FIFA moved the 2022 World Cup in Qatar to November and December, a decision that clashed with the NFL season. Following this shift, Fox reportedly acquired the 2026 World Cup broadcasting rights through a private, no-bid extension for $485 million to avoid legal action.