Fragmentation of the pro-Trump media ecosystem
The developments in this story so far, most recent first.
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Development
Pro-Trump Media Influencers Face Declining Views and Internal Splits
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· date approximate Background
Dan Bongino and other influencers maintained higher viewership levels in 2024.
Throughout 2024, specific high-profile figures within the pro-Trump media ecosystem maintained substantial viewership levels. Reports indicated that Dan Bongino's podcast views remained consistent during this period and at times were significantly higher than comparable metrics observed in other segments of the landscape.
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· date approximate Background
Nick Fuentes' average weekly views were around one million in 2024.
During the 2024 Trump campaign, an analysis revealed that white nationalist Nick Fuentes experienced a notable increase in visibility. His average weekly views reached approximately one million in 2024 before climbing as high as eight million per week.
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· date approximate Background
Benny Johnson reached a high of 31.2 million YouTube views during the 2024 Trump campaign.
During the 2024 Trump campaign, Benny Johnson reached a peak of 31.2 million views on YouTube.
Reports indicate that these figures have since been halved as part of a broader trend of falling viewership among several prominent right-wing influencers across various platforms.