Grand Theft Auto VI marketing and release cycle

Rockstar Games to release GTA 6 gameplay trailer on Netflix

GTA VI is getting an ‘extended look’ at the end of August

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Take-Two signaled that marketing for GTA 6 would ramp up during the summer.

Take-Two Interactive CEO Strauss Zelnick stated that a major marketing campaign for Grand Theft Auto VI is expected to begin in the summer of 2026.

Rockstar Games released the second official trailer.

On May 6, 2025, Rockstar Games released the second official trailer for Grand Theft Auto VI. Along with the trailer, the game's website was updated with 70 screenshots and new descriptions regarding locations and characters.

The second trailer has since been watched over 170 million times on Rockstar's official channel.

Rockstar Games revealed that GTA VI would miss its 2025 window and move to May 26, 2026.

Following the initial release window established in the first trailer, Rockstar Games announced on May 2, 2025, that Grand Theft Auto VI would miss its expected 2025 launch. The developer cited the need for additional development time to meet quality expectations as the reason for the shift.

The game's release window was subsequently moved to May 26, 2026.

Rockstar Games released the first GTA VI trailer.

Rockstar Games released the first Grand Theft Auto VI trailer in 2023. This debut trailer confirmed a return to Vice City, introduced the central characters Lucia and Jason, and expanded the game's setting to include the fictional state of Leonida.

The trailer also established an initial release window for 2025 on PlayStation 5 and Xbox Series S|X. According to reports, the reveal set a Guinness World Record for the most-watched video game reveal, reaching 90 million views within 24 hours.

Rockstar Games confirmed they were working on a successor to GTA V.

In 2022, Rockstar Games confirmed that it was working on a successor to Grand Theft Auto V.