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Story file

MacBook Air supply shortage and Ramageddon

The developments in this story so far, most recent first.

  1. Development

    MacBook Air facing supply shortages amid memory chip crunch

  2. · date approximate Background

    Apple's new Upgrade program was introduced.

    Apple introduced a new Upgrade program in early July 2026. The initiative was expected to drive higher demand for various Apple products, including the MacBook lineup.

  3. · date approximate Background

    Apple postponed its traditional back-to-school campaign to a later date than June this year.

    Apple postponed its traditional back-to-school campaign to a later date than June this year.

  4. Date unknown Background

    The memory chip shortage previously affected models with a more limited user base, such as the Mac mini and Mac Studio.

    No separate article for this desk or language yet.