Snap Inc. financial performance and product development cycle
The developments in this story so far, most recent first.
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· date approximate Development
Snap reports second-quarter revenue and earnings beat expectations
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· date approximate Background
Snap revealed augmented reality glasses named Specs.
In June 2026, Snap revealed augmented reality glasses known as Specs. The company stated that it expects to begin shipping the glasses later this year.
The hardware is priced at $2,195 with a $200 refundable deposit. CEO Evan Spiegel noted that while there is interest in trying the device, mass-market consumer adoption will likely not occur until the end of the decade, as weight and cost must decrease to achieve meaningful unit volume increases.
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· date approximate Background
Snap stated that large advertisers in North America remained a headwind to advertising growth.
In its May earnings report, Snap stated that large advertisers in North America remained a headwind to advertising growth.