Social media platforms AI content regulation and authenticity measures

Snapchat no longer rewards fully AI-generated Spotlight content

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Snapchat implemented new content control measures to protect underage users.

Last month, Snapchat implemented new content control measures specifically designed to protect underage users. These changes included restrictions for users aged 13 to 15, who will now only be able to share Spotlight posts with people they follow back in an effort to guard against doxxing.

Snapchat indicated that users would see less AI-generated content.

In April, the platform indicated that users would see less AI-generated content. This move was part of a strategy to ensure Spotlight remains a space for discovering authentic creativity from real people.

As part of these measures, Snapchat adjusted its ranking algorithms to reward human-made content over content created entirely by AI outside the platform. While creators can still utilize internal tools to enhance or edit their work—with visible watermarks added for those specific features—the recommendation systems are specifically tuned to favor authentic creations.

Pinterest stated it would allow users to dial down AI-generated material in recommendations.

In a move toward managing the prevalence of automated media, Pinterest stated last year that it would allow users to 'dial down' AI-generated material within its recommendation systems.