Publishing paused since 14 August 2026 — the archive stays online, no new articles are planned. Support: [email protected]
Story file

Toyota global sales performance and electrification trends

The developments in this story so far, most recent first.

  1. · date approximate Development

    Toyota remains world's top-selling automaker for 7th straight year

  2. · date approximate Background

    Toyota's global sales in the first half of the previous year.

    During the first half of the year, Toyota recorded a 2.8% decrease in global sales compared to the same period the previous year. Despite this decline in total volume, the company maintained production levels that remained close to the figures reported during the prior year.

    The performance was marked by a significant shift toward electrified models. Sales of vehicles featuring electrification technology rose by 9.1% reaching over 2.7 million units, and the company reported its highest-ever first-half sales for both hybrid and fully electric vehicles. Specifically, fully electric vehicle sales surged by 135% compared to that same period in the previous year.