AMD is raising prices for GPU memory kits by at least 10 percent next month, according to reports shared by ChannelGate and other sources. The move follows a planned increase that was delayed about a month ago over market share concerns.
The company reportedly informed graphics card manufacturers of the price hike, which will apply to cards distributed to all business partners starting next month. AMD has not yet made an official statement regarding the increase.
10% minimum increase
AMD is raising GPU memory kit prices by at least 10 percent.
Industry sources report rising DRAM costs are the primary driver, with prices having doubled in some memory configurations. For certain memory types, costs have risen by up to twice, making it unsustainable for manufacturers to absorb the burden alone.
The price increase is expected to affect the Radeon RX 9000 series graphics cards most severely, as they use GDDR6 memory. Industry sources suggest the new pricing will gradually be reflected in graphics card retail prices from next month onward.
AMD had planned to implement the price increase about a month ago but delayed it due to concerns about losing market share. According to industry sources, the company's rival NVIDIA has already implemented price increases for its RTX 50 series and maintains its global leadership position in sales figures.
Some industry analysts suggest that the price increase may negatively affect consumers' purchasing decisions, as higher costs for graphics cards could deter potential buyers.
Updates
The price hike is expected to affect previous-generation GDDR6-based Radeon graphics cards as well, since AMD utilizes this memory type in both the RX 9000 series and older models. Additionally, sudden jumps in graphics card prices have been verified in China following NVIDIA's recent price increases, while single-source reports suggest the Radeon RX 9070 XT, which previously launched at a $600 MSRP, is now seeing Newegg listings between $700 and $750.
The price hike is expected to affect previous-generation GDDR6-based Radeon cards as well as the RX 9000 series. Additionally, specific retail price jumps have been observed on Newegg, where the Radeon RX 9070 XT has risen from its $600 MSRP to between $700 and $750, and the Nvidia GeForce RTX 5070 Ti has climbed from $750 to approximately $1,000. Following NVIDIA's RTX 50 series increases, a sudden surge in graphics card prices has already been verified in China.
Following NVIDIA's RTX 50 series price hikes, a sudden jump in graphics card prices has been observed in China, with Newegg currently listing the Radeon RX 9070 XT between $700 and $750 compared to its $600 MSRP. While some reports indicate NVIDIA is raising prices for manufacturers by up to 30 percent, it remains unverified whether AMD has officially notified AIB manufacturers of a uniform price increase across all products for August.
Following NVIDIA's price hikes, a sudden surge in graphics card prices has been observed in China, with the Radeon RX 9070 XT already seeing its Newegg price rise from a $600 MSRP to between $700 and $750. Additionally, while previous reports focused on the RX 9000 series, the price increase is expected to affect previous-generation GDDR6-based Radeon cards as well. Unverified reports also suggest that AMD may notify AIB manufacturers of a uniform price increase across all products starting in August.
Price increases are already impacting markets, with the Radeon RX 9070 XT rising from its $600 MSRP to between $700 and $750 on Newegg. Additionally, NVIDIA's RTX 5070 Ti has seen a jump from its $750 launch price to approximately $1,000, while reports suggest NVIDIA may be raising manufacturer costs by up to 30 percent. These shifts, alongside a sudden spike in graphics card prices in China, are being driven by broader DRAM cost increases affecting various electronics.
Beyond the RX 9000 series, the price hike is expected to affect previous-generation GDDR6-based Radeon graphics cards as well. Additionally, unverified reports suggest that AMD has notified AIB manufacturers of a uniform price increase across all products starting in August, while a hardware leaker claims the increase for partners will be set at 10 percent. Retail prices are already showing volatility, with the Radeon RX 9070 XT being listed between $700 and $750 on Newegg, up from its $600 MSRP.
The price hike is expected to impact previous-generation GDDR6-based Radeon graphics cards in addition to the RX 9000 series. Additionally, unverified reports suggest AMD has notified AIB manufacturers of a uniform price increase across all products starting in August, while Newegg listings already show the Radeon RX 9070 XT priced between $700 and $750, up from its $600 MSRP.
