AMD is raising prices for GPU memory kits by at least 10 percent next month, according to reports shared by ChannelGate and other sources. The move follows a planned increase that was delayed about a month ago over market share concerns.
The company reportedly informed graphics card manufacturers of the price hike, which will apply to cards distributed to all business partners starting next month. AMD has not yet made an official statement regarding the increase.
AMD is raising GPU memory kit prices by at least 10 percent.
Industry sources report rising DRAM costs are the primary driver, with prices having doubled in some memory configurations. For certain memory types, costs have risen by up to twice, making it unsustainable for manufacturers to absorb the burden alone.
The price increase is expected to affect the Radeon RX 9000 series graphics cards most severely, as they use GDDR6 memory. Industry sources suggest the new pricing will gradually be reflected in graphics card retail prices from next month onward.
AMD had planned to implement the price increase about a month ago but delayed it due to concerns about losing market share. According to industry sources, the company's rival NVIDIA has already implemented price increases for its RTX 50 series and maintains its global leadership position in sales figures.
Some industry analysts suggest that the price increase may negatively affect consumers' purchasing decisions, as higher costs for graphics cards could deter potential buyers.