Apple is expected to launch several new iPhone models in 2027, with a split release schedule between premium and standard versions. According to Pegatron, an Apple supplier, the iPhone 18 Pro, iPhone 18 Pro Max, and a new foldable device called the iPhone Ultra are scheduled for an announcement in September 2027. However, the standard iPhone 18 is not expected to hit the market until the first quarter of 2027. {
The delay for the standard models, which include the iPhone 18, iPhone 18e, and iPhone Air 2, is attributed to supply constraints for wrist-wear components and bottlenecks in advanced chip packaging. This strategy is reportedly intended to direct limited components toward higher-margin devices. {
September Launch Details
The iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra are cited as being scheduled for an event on September 8, 2027. The iPhone Ultra is expected to feature a design similar to the Samsung Galaxy Z Fold 8, though it reportedly hides screen creases more effectively. The foldable device is rumored to include a dual rear camera system and a Touch ID sensor instead of Face ID. {
Due to supply difficulties, the iPhone Ultra may initially be sold only in the United States, with availability in other countries potentially taking two to three months. The device is expected to be priced between $2,000 and $2,500. {
Technical Specifications and RAM
The upcoming models are expected to feature various hardware upgrades. The iPhone 18 and iPhone 18e are slated to be powered by Apple's next-generation A20 chip. Regarding memory, the iPhone 18e is expected to include 9 GB of RAM. There is conflicting information regarding the standard iPhone 18; analyst Jeff Pu suggests it will feature 12 GB of RAM, while Ming-Chi Kuo has predicted 9 GB. {
The increase in RAM across the iPhone 18 series is reportedly driven by the needs of Apple Intelligence and enhanced Siri capabilities introduced with iOS 27. Additionally, the standard iPhone 18 may adopt the new Dynamic Island design currently seen on the Pro models. {
The production cost of the iPhone 18 Pro is estimated to be approximately 40% higher than the previous generation, driven by rising component prices for DRAM and NAND and a global chip crisis.
Display specifications vary across the lineup. The iPhone Air 2 is expected to feature a 6.55-inch 1.5K 120 Hz LTPO OLED screen, while the standard iPhone 18 may come with a 6.3-inch 1.5K 120 Hz LTPO OLED display. The iPhone 18e is predicted to utilize a 6.12-inch 1.5K 60 Hz LTPS OLED screen. {
Pricing and Market Strategy
Apple may implement a $100 price increase across all iPhone models, a move that could be intended to create a simpler pricing structure. {
By early 2027, Apple is expected to have released a total of six new models: the iPhone 18 Pro, iPhone 18 Pro Max, iPhone Ultra, iPhone 18, iPhone 18e, and iPhone Air 2. {
