The total number of players for Ubisoft's 2018 action-RPG Assassin's Creed Odyssey increased by 90% across Steam, PlayStation, and Xbox platforms following the release of the film The Odyssey. claim:1

Data from Alinea Analytics shows that the daily player count for Assassin's Creed Odyssey rose from 122,000 to 233,000 in the 10-day period following the film's release on July 17. claim:2

233,000 daily players

The daily player count for Assassin's Creed Odyssey following the film's release. claim:2

Platform-specific growth

On the Xbox platform, the daily player count for Assassin's Creed Odyssey grew by 134%, rising from 36,000 to 84,000. claim:3

The PlayStation platform saw a 94% increase in player numbers for Assassin's Creed Odyssey. claim:4

The Steam platform saw a 26% increase in player numbers for Assassin's Creed Odyssey. claim:5

The presence of Assassin's Creed Odyssey on subscription services such as Xbox Game Pass and Ubisoft+ played a significant role in the rapid growth on the console side. claim:6

Connections and marketing

Ubisoft made social media posts linking the game and the film by placing the film's logo over in-game screenshots. claim:7

Assassin's Creed Odyssey contains various references, artworks, and character names related to Greek epic/mythology. claim:9

While the film The Odyssey was directed by Christopher Nolan, claim:8 there is no direct connection or shared universe between the film and the game. claim:10