A Reddit user, u/IndependentOk1031, placed an order for an ASUS ROG Astral RTX 5090 BTF graphics card via NVIDIA's official marketplace. The original order cost $4,607 after taxes, based on a listing price of $4,429.
ASUS cancelled the order. According to an NVIDIA customer care agent, ASUS was unable to fulfill the order at the previous price rate. NVIDIA stated that the cancellation occurred because a price change update was provided late.
NVIDIA claimed it requested ASUS to honor the original order, but ASUS refused.
Price increases for RTX 5090
The price for the ASUS ROG Astral RTX 5090 BTF was raised on NVIDIA's website. Reports on the new pre-tax price vary, with one source stating $4,982 and another specifying $4,929.99. According to reports, after taxes, the new price for the GPU is approximately $5,090, representing an increase of roughly $500 or 11.28%.
MSRP for the NVIDIA RTX 5090 Founders Edition
NVIDIA has reportedly begun to cancel orders for RTX 5090 graphics cards that were placed before prices were raised.
Market trends and third-party data
GIGABYTE is reportedly among the vendors that raised GPU prices by up to 40%.
Third-party pricing data from CamelCamelCamel shows that the lowest price ever recorded for this ASUS ROG card on Amazon was $3,289.09. Currently, a seller has the ASUS ROG card on Amazon priced at $4,849.99.
