The iPhone 17 Pro (256GB) costs €2,222 in Turkey, the highest price recorded among 41 markets, according to the Mapping the World's Prices 2026 report from Deutsche Bank Research. {claim:1, claim:26}
Turkey is the only country where the iPhone costs more than double the US price, where the device is sold for €1,012 ($1,181). {claim:2, claim:22}
The price gap between Turkey and the US has widened from 47% during the iPhone 7 era to 119% for the iPhone 17 Pro. {claim:11, claim:18, claim:19}
A special consumption tax (ÖTV) is the main reason for the outlier price in Turkey, where the IMEI registration fee is 54,258 TL (€1,006 or $1,147). {claim:12, claim:29}
Global price rankings and regional comparisons
Brazil is the second most expensive market globally at €1,937, followed by Egypt at €1,605 and Mexico at €1,420. {claim:7, claim:8, claim:9}
Japan is the only country with a lower price than the US, costing €961. South Korea matches the US price of €1,012. {claim:3, claim:4}
In Europe, Switzerland has the lowest price at €1,187, aided by a low VAT of 8.1%. Hungary, which has a 27% VAT, has the second-highest price in Europe at €1,565. {claim:5, claim:6, claim:13, claim:14}
Among Europe's five largest economies, the UK is the cheapest at €1,265 (£1,080) and Italy is the most expensive at €1,332. {claim:10}
Economic drivers of price variance
The report notes that Japan offers the cheapest iPhone due to yen weakness. {claim:15}
Türkiye and Brazil demonstrate how taxes, tariffs, and currency weakness can distort iPhone pricing. {claim:16}
The gap between Switzerland and the US is 17% higher, while the UK price is 25% higher than in the US. {claim:23, claim:24}
Price gaps also widened in Norway by 21 points, alongside increases in Sweden, Finland, the UK, and Greece. {claim:20}
In Brazil, the price gap increased from 37% to 91%. {claim:25}