Land Rover will end production of the Discovery Sport at the end of this year, marking the conclusion of a model that first arrived in the United States for the 2015 model year as a replacement for the LR2. The final model year will be 2026.
Discovery Sport sales in the most recent quarter, down 49.3% year over year.
Land Rover stated that production will end in December 2026 in line with normal product lifecycles as the Halewood plant transitions to building JLR's next generation models. A Land Rover spokesperson added via Autocar that there will be a managed sunset of manufacturing for certain markets ahead of that date.
The discontinuation coincides with the implementation of the European Union's General Safety Regulation 2 (GSR2) rules, which require safety features such as an advanced driver distraction warning system and an advanced emergency braking system that can detect pedestrians and cyclists. While Land Rover's official line points to product lifecycles, Autocar reports the discontinuation is linked to these EU safety regulations.
Declining Sales
The Discovery Sport was reported to be the slowest-selling Land Rover in 2025. In the most recent quarter, sales reached only 2,452 units, lower than the Discovery (2,561 units) and the Range Rover Velar (4,605 units). By comparison, the Range Rover Evoque sold 10,615 units in the same period.
The Discovery Sport was launched in 2014 following a $256 million investment into Land Rover's Halewood plant. It underwent a major facelift in 2020, which included a new four-cylinder engine and a hybrid powertrain.
Land Rover is working on a new Defender Sport, a smaller off-roader, which sources suggest could serve as a replacement for the Discovery Sport. The company is also developing a new, low-slung Range Rover GT.