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Thursday, 23 July 2026
Technology

Microsoft tests free, ad-supported cloud gaming for Xbox Insiders

The program lets users stream owned games without a subscription, with ads only before sessions begin.

Talivio News · Global 1 min read
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White and red Xbox wireless controllers placed on an outdoor surface, with a blurred computer screen in the background. ROMAN ODINTSOV

Microsoft is testing free, ad-supported cloud gaming for Xbox Insiders, according to an announcement today. The trial allows eligible users to stream games from their digital libraries without an active Game Pass Ultimate subscription, with revenue generated through advertising.

Xbox Insiders can now access free streaming sessions for games they already own, the company said. Each session is capped at one hour, and ads will only play before the session begins, not during gameplay.

Devin Okonkwo

Technology Correspondent · Talivio News

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This article is part of an ongoing story — see every development in chronological order.

Sources

  1. theverge.com — Microsoft is testing free, ad-supported cloud gaming for Xbox Insiders (opens in a new window)
  2. CNBC — Amazon and Microsoft pivot cloud gaming strategies to target different players (opens in a new window)
  3. engadget.com — Xbox is testing free, ad-supported cloud gaming (opens in a new window)
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