Microsoft announced on June 25, 2026, that it would increase the prices of Xbox Series S and X consoles starting August 1. The price increases for these consoles were driven by a crisis in memory and storage components.
In Europe, according to Microsoft, price increases for Xbox consoles reached up to 200 Euro. This includes the Xbox Series S 512GB model, which rose from 349.99 Euro to 499.99 Euro, and the Xbox Series S 1TB model, which rose from 399.99 Euro to 599.99 Euro. For the Xbox Series X, the Digital 1TB version rose from 549.99 Euro to 749.99 Euro, while the 1TB model with a disc drive rose from 599.99 Euro to 799.99 Euro.
Price changes in the UK and US markets
In the UK, according to Microsoft, Xbox console price increases reached up to 170 Pounds. The Xbox Series S 512GB model moved from 299.99 Pounds to 429.99 Pounds, and the 1TB model rose from 349.99 Pounds to 519.99 Pounds. The Xbox Series X Digital 1TB model is priced at 619.99 Pounds, and the 1TB model with a disc drive is priced at 669.99 Pounds.
Following price increases in the US, according to Microsoft, the price of Series X and Series S models with 512 GB storage increased by 100 dollars. Specifically, the Xbox Series S 512 GB price rose from 399 dollars to 499 dollars. Models with 1 TB storage increased by 150 dollars, with the Xbox Series S 1 TB rising from 449 dollars to 599 dollars. The Xbox Series X 1 TB Digital price rose from 599 dollars to 750 dollars, and the Xbox Series X 1 TB model rose from 649 dollars to 800 dollars.
Corporate strategy and industry context
Microsoft has decided to end the production of the 2 TB storage console. Microsoft stated that game consoles are generally not sold with high profit margins and are often sold at prices lower than their production costs, unlike phones, computers, or speakers.
The Xbox unit needs to reach a sustainable structure after a 25-year investment process
— Microsoft CEO Satya Nadella
Xbox CEO Asha Sharma stated they aim to reach a target of half a billion daily players by 2030. Regarding market standing, Reportedly, Sony has reached over 95 million in sales figures, while Microsoft has approximately 35 million in sales figures. Sony also reportedly increased the prices of PlayStation 5 and PlayStation 5 Pro consoles due to the component crisis.
200 Euro
Maximum price increase for Xbox consoles in Europe
Updates
The company announced five weeks ago that 512 GB capacity consoles will increase by 100 dollars, while 1 TB models will see a 150 dollar hike. Additionally, unverified reports suggest these Xbox price increases went into effect worldwide as of August 1, 2026.
According to a single source, Microsoft announced approximately five weeks ago that 512 GB capacity consoles would increase by 100 dollars and 1 TB models would see a 150 dollar price hike. Additionally, there are unverified claims suggesting these price increases went into effect worldwide as of August 1, 2026.
The price hikes have reportedly gone into effect worldwide as of August 1, 2026, marking the third round of increases since May 2025. Specifically, 512GB models are rising from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, while the 1TB Xbox Series X with a disc drive is increasing from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. These adjustments are being driven by skyrocketing RAM and storage costs caused by AI industry demand.
The price increases for 512 GB models will rise by 100 dollars, while 1 TB models will see a 150-dollar hike. Specifically, the 1 TB Xbox Series X disc drive model will increase from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds, and the 512 GB Xbox Series S will move from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds. This marks the third round of price increases since May 2025, driven by skyrocketing component costs due to AI industry demand.
Microsoft announced that 512GB models will increase by $100 and 1TB models by $150, marking the third round of price hikes since May 2025. Specifically, the 1TB Xbox Series X with a disc drive is rising from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds, while the 512GB Xbox Series S increases from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds. The company attributed the surge to memory and storage costs increasing by more than 2.5x due to AI industry demand, with prices expected to double again by fall 2027.
The price hikes for 512GB Series S models will rise from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, while the 1TB Series X with a disc drive will increase from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. Microsoft stated that component prices have increased by more than 2.5x due to AI industry demand and expects them to double again by the fall of 2027. These adjustments mark the third round of price increases since May 2025, with the highest-end model now costing 300 dollars more than its 2020 launch price.
The price hikes for 512GB Xbox Series S models are set to rise from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, while the 1TB Xbox Series X with a disc drive will increase from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. Microsoft claims component prices have risen over 2.5x due to AI industry demand and expects these costs to double again by autumn 2027. Additionally, unverified reports suggest these increases went into effect worldwide as of August 1, 2026, marking the third round of price hikes since May 2025.
The price increases for 512GB Series S models and 1TB Series X disc drive models are set to rise by 100 and 150 dollars respectively, with the Series X jumping from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds and the Series S moving from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds. Microsoft reported that component costs have increased over 2.5x due to AI industry demand, and unverified claims suggest these hikes went into effect worldwide as of August 1, 2026. This marks the third round of price increases since May 2025, with the top-tier model now costing 300 dollars more than its 2020 launch price.
The price hikes for the 512GB Xbox Series S will see it rise from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, while the 1TB Xbox Series X with a disc drive is set to increase from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. Microsoft stated that component prices have increased by more than 2.5x, and it is expected that these costs will double again by the fall of 2027. Additionally, unverified reports suggest these increases went into effect worldwide as of August 1, 2026.
The price increases for Xbox Series S and X have been identified in Europe and the United Kingdom, with the entry-level price now starting at 499.99 Euros or 429.99 Pounds. Specifically, the 512GB Xbox Series S is rising from 349.99 Euros / 299.99 Pounds to 499.99 Euros / 429.99 Pounds, while the 1TB Xbox Series X with a disc drive is increasing from 599.99 Euros / 499.99 Pounds to 799.99 Euros / 669.99 Pounds. Microsoft attributed the surge to component costs increasing by more than 2.5x, noting that these represent the third round of price hikes since May 2025.
Specific price adjustments have been identified, with the 512GB Xbox Series S increasing from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, while the 1TB Xbox Series X with a disc drive rises from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. This marks the third round of price hikes since May 2025, driven by memory and storage costs that Microsoft claims have increased more than 2.5x due to AI industry demand. Additionally, Sony and Nintendo have also announced recent price increases in response to the ongoing RAM crisis.
Specific pricing details have emerged, revealing that the 512GB Xbox Series S will rise from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, while the 1TB Xbox Series X with a disc drive increases from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. Additionally, the 1TB Xbox Series S model in Europe is seeing a 50 percent increase to 599.99 Euros. These adjustments mark the third round of price hikes since May 2025, driven by component costs that Microsoft reports have increased more than 2.5x due to AI industry demand.
Microsoft's price hikes for Xbox consoles in Europe and the UK involve a 43% increase for the 512GB Series S, moving from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, while the 1TB Series X with a disc drive is rising from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. These adjustments, the third since May 2025, are driven by memory and storage costs that have increased over 2.5x due to AI industry demand. Additionally, unverified reports suggest these price increases may have gone into effect worldwide as of August 1, 2026.
Specific pricing details have emerged, revealing that the 512GB Xbox Series S will increase from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, while the 1TB Xbox Series X with a disc drive will rise from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. These adjustments follow a five-week-old announcement that capacity-based increases would range between 100 and 150 dollars, marking the third round of price hikes since May 2025. Microsoft stated that component costs have surged more than 2.5x due to AI industry demand, with further doubling expected by the fall of 2027.
The price hikes for Xbox Series S and X consoles have been specified, with 512GB models increasing by $100 and 1TB models by $150. Specifically, the 1TB Xbox Series X with a disc drive is rising from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds, while the 512GB Xbox Series S is moving from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds. Microsoft also noted that component costs for storage and memory have surged more than 2.5x due to AI industry demand.
Specific pricing details have emerged, showing the 512GB Xbox Series S increasing from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, while the 1TB Xbox Series X with a disc drive rises from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. Microsoft reported that component costs have surged over 2.5x due to AI industry demand, and the company expects these memory and storage prices to double again by the fall of 2027. Additionally, unverified reports suggest these price hikes may have gone into effect worldwide as of August 1, 2026.
Microsoft announced that 512GB capacity consoles will increase by $100 and 1TB models by $150, with the 1TB Xbox Series X (disc drive) rising from €599.99/£499.99 to €799.99/£669.99 and the 512GB Xbox Series S moving from €349.99/£299.99 to €499.99/£429.99. This marks the third round of price increases since May 2025, driven by memory and storage costs that have increased over 2.5x due to AI industry demand. Additionally, the 1TB Xbox Series S in Europe has seen a 50 percent increase to reach €599.99.
Microsoft's price hikes for Xbox consoles in Europe and the UK involve 512GB Series S models rising from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, while 1TB Series X disc drive models increase from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. Additionally, the 1TB Series S model in Europe has seen a 50 percent price increase to 599.99 Euro. These adjustments follow a broader trend where AI industry demand has driven component costs up, leading Sony and Nintendo to also announce recent price increases.
Microsoft's price hikes for Xbox consoles in Europe and the UK involve the 1TB Series X with a disc drive increasing from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds, while the 512GB Series S rises from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds. Additionally, the 1TB Series S model in Europe has seen a 50 percent increase to reach 599.99 Euro. These adjustments follow a series of price increases for Xbox that began in May 2025, driven by memory and storage costs that Microsoft reports have increased by more than 2.5x due to AI industry demand.
Price adjustments for Xbox consoles in Europe and the UK have been confirmed, with the 512GB Series S rising from 349.99 Euro / 299.99 Pounds to 499.99 Euro / 429.99 Pounds, and the 1TB Series X with a disc drive increasing from 599.99 Euro / 499.99 Pounds to 799.99 Euro / 669.99 Pounds. Additionally, the 1TB Series S model in Europe has seen a 50 percent increase to 599.99 Euro, while the 1TB Digital version of the Series X in Europe rose from 550 to 750 Euro. These hikes follow similar price increases from competitors like Sony and Nintendo due to the ongoing RAM and storage component crisis.
The price hikes for Xbox consoles in Europe and the UK are driven by component costs increasing over 2.5x, with the 1TB Xbox Series X (disc drive) rising from €599.99 / £499.99 to €799.99 / £669.99 and the 512GB Xbox Series S increasing from €349.99 / £299.99 to €499.99 / £429.99. Additionally, the 1TB Xbox Series S in Europe has seen a 50 percent increase to €599.99, while US pricing adjustments saw the 512GB Series S model rise by $100 to $500 and the 1TB model by $150 to $600. Microsoft expects storage and memory prices to double again by the fall of 2027.
