Microsoft announced on June 25, 2026, that it would increase the prices of Xbox Series S and X consoles starting August 1. The price increases for these consoles were driven by a crisis in memory and storage components.
In Europe, according to Microsoft, price increases for Xbox consoles reached up to 200 Euro. This includes the Xbox Series S 512GB model, which rose from 349.99 Euro to 499.99 Euro, and the Xbox Series S 1TB model, which rose from 399.99 Euro to 599.99 Euro. For the Xbox Series X, the Digital 1TB version rose from 549.99 Euro to 749.99 Euro, while the 1TB model with a disc drive rose from 599.99 Euro to 799.99 Euro.
Price changes in the UK and US markets
In the UK, according to Microsoft, Xbox console price increases reached up to 170 Pounds. The Xbox Series S 512GB model moved from 299.99 Pounds to 429.99 Pounds, and the 1TB model rose from 349.99 Pounds to 519.99 Pounds. The Xbox Series X Digital 1TB model is priced at 619.99 Pounds, and the 1TB model with a disc drive is priced at 669.99 Pounds.
Following price increases in the US, according to Microsoft, the price of Series X and Series S models with 512 GB storage increased by 100 dollars. Specifically, the Xbox Series S 512 GB price rose from 399 dollars to 499 dollars. Models with 1 TB storage increased by 150 dollars, with the Xbox Series S 1 TB rising from 449 dollars to 599 dollars. The Xbox Series X 1 TB Digital price rose from 599 dollars to 750 dollars, and the Xbox Series X 1 TB model rose from 649 dollars to 800 dollars.
Corporate strategy and industry context
Microsoft has decided to end the production of the 2 TB storage console. Microsoft stated that game consoles are generally not sold with high profit margins and are often sold at prices lower than their production costs, unlike phones, computers, or speakers.
The Xbox unit needs to reach a sustainable structure after a 25-year investment process
Xbox CEO Asha Sharma stated they aim to reach a target of half a billion daily players by 2030. Regarding market standing, Reportedly, Sony has reached over 95 million in sales figures, while Microsoft has approximately 35 million in sales figures. Sony also reportedly increased the prices of PlayStation 5 and PlayStation 5 Pro consoles due to the component crisis.
Maximum price increase for Xbox consoles in Europe
