Reddit is introducing a suite of automated moderation tools called “Rules Hub” that rely on Large Language Models (LLMs). The system uses these models to evaluate whether a post or comment matches the intent of a rule, allowing for the handling of natural language, nuance, and edge cases.
The technology has been in testing for several months with experienced and new moderators from over 700 communities, including members of Reddit’s Mod Council Network. Rules Hub is currently being expanded to all newly created communities.
Rules Hub will be optional for new communities.
Reddit aims for Rules Hub, alongside Post & Comment Guidance and Safety Filters, to eventually replace many enforcement workflows currently managed by Automod. Unlike Automod’s current tools, which depend on exact keyword and pattern matching, the new system utilizes LLMs.
The company expects Rules Hub to be widely available to all communities, both new and existing, later in 2026.
Platform and API Transitions
Reddit is planning to require new third-party apps to use the Reddit Developer Platform instead of the API. While the company will continue supporting limited public API access, it will gradually restrict new requests and require third-party apps to transition to the Developer Platform.
The change to the developer platform will affect all API apps except those to which Reddit explicitly grants exceptions. Rosa Kim stated that the company does not yet have a “set timeline” for requiring the developer platform, but will provide a clear timeline and ample notice.
Additionally, Reddit is making changes to its legacy desktop site, Old Reddit, to combat unauthorized scraping. Rosa Kim said the company is “exploring different options” for Old Reddit and will migrate moderator workflows and critical bots in the short term, while limiting access to logged-in users.
User Systems and Financial Results
Reddit is developing advanced abuse prevention systems that could eventually reduce the reliance on account age and “karma” to determine posting permissions. Karma is the platform's digital reputation system, where users increase their score through upvoted posts and comments.
In related updates, Reddit expanded tool capabilities to help moderators inform users about community rules and assist members in setting their flair.
Reddit reported revenue in its second-quarter earnings
In its second-quarter earnings, Reddit reported revenue of $805 million and earnings per share of $1.25. During the report, CEO Steve Huffman described search referral traffic as “choppy”.
The company’s near-term goal is to convert its half-billion weekly active users into daily users through product updates.
