Ford's EV turnaround and Universal Electric Vehicle platform launch
The developments in this story so far, most recent first.
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Milestone
Ford reveals Fathom EV pickup pricing for US and Canada markets
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· date approximate Background
Doug Field, who announced the 2028 autonomy target, has since left Ford.
Doug Field, who had announced that Level 3, eyes-off driving would be road-ready on the Universal Electric Vehicle platform by 2028, has since left Ford.
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· date approximate Background
Ford folded its EV group into a new unit this spring after canceling large parts of its prior EV plans in late 2025.
In late 2025, Ford canceled large parts of its prior electric vehicle plans. Following these cancellations, the company folded its EV group into a new unit during the spring of the following year.
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· date approximate Background
Ford ended production of the F-150 Lightning in December 2025.
Ford concluded the production of its F-150 Lightning in December 2025. The electric pickup had previously launched in the first half of 2022 with a starting price of $40,000, though its base price had risen toward $60,000 by 2023.
Regarding sales, the F-150 Lightning did not exceed 33,510 units in 2024.
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· date approximate Background
The US federal EV tax credit was eliminated last October.
No separate article for this desk or language yet.
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· date approximate Background
The Ford F-150 Lightning launched at $40,000 in the first half of 2022.
In the first half of 2022, the Ford F-150 Lightning was launched with a starting price of $40,000.