Ford Motor Company confirmed on August 6 that its Fathom electric pickup truck will have a starting price of $28,350 in the United States. claim:3, claim:18
In Canada, the Fathom EV pickup will start at CA$38,690, which includes a CA$4,000 federal Electric Vehicle Affordability Program (EVAP) incentive. claim:4
The US starting price excludes a $1,595 delivery fee, and Fathom pricing does not include dealer fees. claim:5, claim:17
Ford plans to open pre-orders for the Fathom EV pickup in the US and Canada in early 2027, beginning with the standard-range model. claim:2, claim:16
The Fathom is expected to go on sale in the US in early 2027. claim:1
Vehicle specifications and technology
The Fathom is a new electric pickup smaller than a full-size F-150 but designed with enough room for a family of five. Ford stated the vehicle will have more passenger space than a Toyota RAV4. claim:19, claim:7
Standard features include a large high-resolution touchscreen, digital key, Apple CarPlay, Android Auto, and bidirectional charging for both V2H and V2L. claim:8
The Fathom will be the first vehicle to feature built-in Apple Maps, providing real-time data, EV routing, and battery preconditioning via the navigation display. Ford intends to use Apple Maps data to develop its next-generation BlueCruise hands-free driving technology. claim:10, claim:11
All Fathom models are BlueCruise-capable and include a native NACS port. claim:9, claim:12
While Ford has not yet revealed specific battery specifications or range details, the Fathom is expected to deliver at least 300 miles of range. claim:14, claim:15
Two Fathom prototypes were observed charging at a Tesla Supercharger in the US last month. claim:13
Platform and market positioning
The Fathom is the first vehicle to utilize Ford's new Universal Electric Vehicle platform, which the company says will underpin everything from compact cars to vans. claim:27, claim:28
Ford told investors that Level 3, eyes-off driving will be road-ready on this platform by 2028. claim:29
Ford stated the Fathom will compete in 'the heart of the affordable EV market'. claim:6
The company has invested approximately $5 billion into the Fathom truck. claim:20
Starting price of the Ford Fathom EV pickup in the US.
The Fathom's starting price is $200 higher than the Ford Maverick, which starts at $28,145. claim:22, claim:23
The Maverick, a small gas-and-hybrid pickup, sold approximately 155,000 units last year and has seen multiple years of sold-out production runs. claim:24, claim:25
