YouTube allows AI-generated videos as long as they abide by a specific set of rules. However, the platform is implementing changes to how certain types of artificial intelligence content are handled within its monetization framework.
Matt Halprin, YouTube's VP of Trust & Safety, stated in a recent interview for Creator Insider that the site will be restricting AI content within the YouTube Partner Program. Halprin emphasized that these new rules regarding AI content are separate from the general community guidelines that apply to all uploaders.
The updated YouTube Partner Program (YPP) rules target monetization rather than establishing a full ban on generative content. As part of this policy change, YouTube has updated its terminology, moving from 'repetitious content' to 'inauthentic content' to emphasize the importance of effort and creativity within the program. YouTube's policy bans three specific types of AI content from monetization: generic and repetitive videos (content farming), off-putting and distressing content (such as animals in peril), and 'AI personas' that provide advice on serious topics like finances.
Monetization restrictions
YouTube is 'agnostic' about which tools creators use to make their content.
To enforce these standards, YouTube has introduced automatic AI detection, although some videos may still bypass the system.
The focus on AI-generated content follows earlier reports regarding the technology's presence on the platform. The Guardian reported last year that approximately one in 10 of the fastest-growing YouTube channels were centered around AI. Additionally, Merriam-Webster selected 'slop' as its word of the year in 2025.
Of those surveyed in a recent Fortune poll held a positive view on AI.
