Apple accounted for 49% of global smartphone revenues during the second quarter of 2026, according to data published by Counterpoint Research.
The company's smartphone revenues increased by 22% compared to the same period last year, driven by high demand for the iPhone 17 series.
Apple's share of the global smartphone market in Q2 2026
Global smartphone revenues grew by 7% year-on-year to reach $109 billion in the second quarter of 2026.
Market shipment shares and pricing trends
Samsung maintained market leadership with a 23% shipment share. The company reported a 9% increase in both revenues and shipments, while its average selling price remained stable at $270.
Apple's smartphone shipment share increased from 17% to 21% during the quarter, with shipments rising by 13%. The average iPhone selling price rose from $879 to $946.
The average selling price for all smartphones increased by 17% to $400 during the second quarter of 2026. Price increases in Android devices were attributed to a memory crisis.
Performance of other manufacturers
Samsung's revenue share stood at 16%, ranking second after Apple.
Xiaomi reported a 26% decline in shipments and a 17% decline in revenues, although its average selling price increased by 13%.
Other manufacturers also saw revenue declines, with OPPO's revenue decreasing by 10% and vivo's revenue decreasing by 11%.
