Apple Mac revenues rise by 28% following MacBook Neo launch

Apple's Mac revenues increased by 28% in the last quarter, according to the company's latest earnings announcement. Detailed figures from the earnings call show Mac revenues climbed by 28.66% over the same period. This growth represents an increase of more than 25% compared to the same quarter in 2025. claim:1, claim:2, claim:3

The majority of the revenue increase for the Mac division was attributed to the new MacBook Neo, a lower-cost Mac laptop. The MacBook Neo was the only new product available just prior to the quarter, and while no other new Macs were released during this period, the MacBook Neo ramped up to full availability. claim:4, claim:13, claim:14, claim:19

One source attributes most of the growth to the MacBook Neo, while another source claims the sales rise was due solely to the device. claim:5

The MacBook Neo was led by John Ternus, who was also announced as Apple's next CEO. Ternus was the driver behind the MacBook Neo project and championed the device. claim:6, claim:7, claim:8, claim:9, claim:10

Pricing and market performance

The quarter included steep price hikes across the entire Mac lineup. This included a $100 price increase for the MacBook Neo, which was announced on June 25, 2026. The higher price for the MacBook Neo was in effect for only two days of the quarter. claim:15, claim:16, claim:17

According to one source, Mac sales reached a record level due to the MacBook Neo, though there is no indication whether the device can continue this level of success in the next quarter. claim:18, claim:20

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