German consumer goods company Beiersdorf (BEI) has lowered its 2026 financial targets, citing a slower-than-expected recovery for the Nivea brand.
The company now expects a low single-digit decline in organic sales for 2026, a shift from its previous anticipation of flat or limited growth.
Beiersdorf also reported that the conflict in the Middle East is disrupting sales and deliveries in the Gulf region.
Revised profit and sales figures
The company has revised its target for the adjusted operating profit margin to 11.8%.
Nivea sales in 2025
In the first quarter of 2026, Beiersdorf reported total sales of 2.48 billion euros, representing a 4.6% decline in organic sales.
During the same period, Nivea's organic sales decreased by 7%, while nominal sales fell from 1.48 billion euros to 1.34 billion euros.
