Hasbro has raised its annual forecasts, driven by a boost in digital gaming demand.
The toy and game company attributed the improved outlook to strong performance in its digital gaming segment. According to a separate report, the boost was also partly fueled by 'Magic' — referring to Magic: The Gathering — though this factor was not mentioned in the initial announcement.
raised annual forecasts
Hasbro increased its financial outlook for the year.
Updates
Hasbro has officially reported its second quarter 2026 financial results, revealing that the company surpassed sales estimates as overall revenue increased. A significant driver of this performance was Magic: The Gathering, which achieved record-breaking revenue during the second quarter.
Hasbro has officially reported its second quarter 2026 financial results, revealing that the company surpassed sales estimates. Notably, the firm achieved record revenue for Magic: The Gathering during this period, contributing to the decision to raise its 2026 full-year outlook.
Hasbro has officially reported its 2026 second-quarter financial results, surpassing sales estimates and securing record revenue for the Magic: The Gathering franchise. Specifically, the new Magic: The Gathering | Marvel Super Heroes set achieved record-breaking performance in both its day-one and month-one revenue figures. Additionally, initial reports suggest that the company's toy sales may be showing signs of an inflection.
