JetBlue is overhauling its fare options as it prepares to launch domestic first-class seats, the airline announced. The changes include new economy categories, restructured premium seating, and the upcoming introduction of a domestic first-class product called BlueFirst.
The new fare structure offers an economy section called 'Main', an extra legroom section called 'Even More' with earlier boarding and priority screening, and a domestic first class called 'BlueFirst' slated to debut later this year. JetBlue is getting rid of its 'Core' fares and putting economy class options in a 'Main' category.
JetBlue's lie-flat Mint business class, used on longer-haul flights including cross-country trips and flights to Paris, London, and Milan, will only have Standard and Flex options. The airline stopped short of offering a basic lie-flat business option that United Airlines and Delta Air Lines launched this year.
United Airlines and Delta Air Lines have made similar moves to break up premium economy. United this month said it will charge a premium for a blocked middle seat on some aircraft.
JetBlue has not provided a date for its BlueFirst seats. The fare changes come as airlines are racing to capitalize on high demand for pricier seats.
There is a restrictive basic option at the front of the plane. JetBlue is set to report results on Tuesday.