Turkey's tourism revenue in the second quarter of 2026 totaled 15,865,339,000 USD, representing a 2.6% decrease compared to the same period of the previous year, according to the Turkish Statistical Institute (TÜİK).
Of this total, revenue from visitors in Turkey amounted to 15,655,868,000 USD, while revenue from transfer travelers reached 209,471,000 USD.
The number of visitors departing from Turkey in the second quarter of 2026 fell by 5.1% year-on-year to 15,581,014 people. Turkish citizens residing abroad made up 16.2% of these departing visitors, totaling 2,527,687 people.
Expenditure patterns and visitor motivations
Visitors staying in Turkey had an average nightly expenditure of 113 USD during the second quarter, whereas the average nightly expenditure for Turkish citizens residing abroad was 79 USD.
Total expenditures by visitors in Turkey consisted of 10,933,868,000 USD in personal expenses and 4,722,000,000 USD in package tour expenses.
30.2% %
Share of package tour expenditures in tourism revenue during Q2 2026
Package tours accounted for 30.2% of tourism revenue, with food and beverage at 21%, international transportation at 12.4%, and accommodation at 11.3%. Compared to the same period of the previous year, package tour expenditures declined by 5.5% and international transportation expenditures fell by 6.1%. Conversely, accommodation expenditures increased by 11.7% and food and beverage expenditures rose by 5.2%.
Travel motives for visitors to Turkey included travel, entertainment, sporting, and cultural activities at 71.3%, visiting relatives and friends at 16.6%, and shopping at 6%. For Turkish citizens residing abroad, 60.3% visited Turkey primarily to visit relatives and friends.
Outbound tourism and six-month totals
The number of Turkish citizens visiting abroad increased by 16.5% year-on-year to 3,434,172 people in the second quarter of 2026. Tourism expenditure for these trips rose by 7.4% to 2,962,898,000 USD.
For the first six months of 2026, Turkey's tourism revenue decreased by 0.1% to 25,746,177,000 USD. During this period, the number of visitors to Turkey fell by 2.7% to 24,839,014, while the average expenditure per visitor increased by 2.5% to 1,020 USD. The average nightly expenditure for the first half of the year was 108 USD.
In the first six months of 2026, the number of Turkish citizens visiting abroad rose by 14.9% to 6,370,450, while their total tourism expenditure decreased by 0.4% to 5,187,501,000 USD. The average per capita expenditure for these citizens visiting abroad decreased by 13.3% to 814 USD.
Updates
Industry professionals and vacationers claim that high prices, driven by increased taxes, and the dominance of large businesses in Turkish resorts are pushing tourists toward Greece and Egypt. Specifically, travelers report significantly better value in Greece regarding food, accommodation, and beach access, while tourist guides note that the decline in visitor numbers is more severe outside of Istanbul than in the previous year.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to reach 3,434,172 people, while their average per capita expenditure decreased by 7.8% to 863 USD compared to the same period last year.
The number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 in the second quarter of 2026, while their average per capita expenditure fell by 7.8% to 863 USD compared to the same period last year.
During the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure fell by 7.8% to 863 USD. Additionally, local sources and travelers suggest that high prices and tax burdens are driving tourists toward destinations like Greece and Egypt, noting that the decline in visitor numbers is more pronounced outside of Istanbul.
While tourism revenue in Turkey declined, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people in the second quarter of 2026. Despite this increase in travel volume, the average per capita expenditure of these citizens fell by 7.8% compared to the previous year, dropping to 863 USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure fell 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
During the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
During the second quarter of 2026, the number of Turkish citizens traveling abroad increased by 16.5% year-on-year to 3,434,172 people, though their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure dropped 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
The number of Turkish citizens visiting abroad rose by 16.5% year-over-year to 3,434,172 people in the second quarter of 2026, while their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, despite a 7.8% decrease in their average per capita expenditure, which fell to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD. While unverified data suggests various shifts in spending categories for the first half of 2026, Turkish citizens' accommodation and food/beverage expenditures abroad both saw increases compared to the previous year.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure fell 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, although their average per capita expenditure while abroad saw a 7.8% decrease to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-over-year to 3,434,172 people, while their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD. Unverified data for the first half of 2026 also shows that Turkish citizens' expenditures on accommodation and food/beverages abroad increased compared to the same period last year.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens visiting abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure decreased by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
While Turkey's tourism revenue declined in the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people. During this period, the average per capita expenditure of these citizens decreased by 7.8% compared to the previous year, falling to 863 USD. Additionally, annualized tourism revenue in Turkey has reached 64.4 billion USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, while their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD. Unverified data regarding the first half of 2026 suggests that Turkish citizens' accommodation and food/beverage expenditures abroad have both increased compared to the same period last year.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% to 3,434,172, while their average per capita spending decreased by 7.8% to 863 USD. Additionally, newly reported data for the first half of 2026 indicates that while accommodation and food expenditures by Turkish citizens abroad increased compared to the previous year, spending on souvenirs fell from 395.4 million USD to 361.9 million USD and 'carpet-rug' category expenditures dropped significantly from 27.7 million USD to 2.2 million USD.
In the second quarter of 2026, the number of Turkish citizens traveling abroad rose by 16.5% year-on-year to 3,434,172 people, even as their average per capita expenditure fell by 7.8% to 863 USD. Additionally, Turkey's annualized tourism revenue has reached 64.4 billion USD.
