The increase in share price represents the largest surge seen since the company's initial public offering in 1995.
WPP shares surge following higher-than-expected half-year profits
The advertising group's share price saw its most significant increase since its 1995 initial public offering.
Updates
WPP's net revenue fell 4.7% to £4.7 billion in the first half of 2026, though the decline slowed to 2.8% in the second quarter; the company cut 8,500 jobs since early 2025, reducing personnel costs by £3.5 billion, and secured renewals with Deutsche Bahn, Tesco, and Huawei while adding Henkel, Estée Lauder, and Wendy's as new clients — all part of its 'Elevate28' plan aiming for growth in 2027 and AI-driven expansion by 2028.
